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One of the ways of manking money online is by using PPC network. Using the PPC network, you will make money when people click on the links to the merchants. On the contrary, under the framework of affiliate marketing, you will make money only if people make purchse. To this end most marketers will combine PPC and affiliate marketing in order to make more money.
Google Adsense VS YPP
In fact, there are a lot of different PPC networks out there. However, one of the most popular one should probably be Google Adsense. There are a lot of marketers saying that they are making five figure every month with Google Adsense.
Yahoo! also develops its own PPC network and it was put in beta version about one and a half year ago. So you can now have one more choice if you would like to engage in making money with PPC network. What is even better is that it is from an internet giant Yahoo!
Google Adsense
Most webmasters should be familiar with Google Adsense. You need to apply for an account and put the code into your website. Then it will automatically put advertisements which are related to the contents of your website. Besides, it supports different languages. Another plus is that you will be it is well integrated with Bloggers and you can set up the advertisements easily in blogspot.com.
Yahoo! Publisher (YPP)
As discussed, at the date when this article is written, YPP is still in beta version. Till now, it only accept publishers from the U.S. As a result, you will have no chance to use it now if you are not a US resident. Just like the case of Google Adsense, you can put YPP advertisements in Yahoo! 360 and Geocities websites.
Google Adsense VS YPP - A comparison
It will be interesting to see a comparison between the two systems. In fact, there is an article titled Google Adsense vs. Yahoo Publisher: Battle of the Content Networks in iblogmarketing.com. In this article, the author rated the two systems in a 10-point scale and the results are as follows:
| |
Yahoo! Publisher (YPP) |
Google Adsense |
| Ad relevance |
5 |
8 |
| Ad delivering |
6 |
8 |
| Ad revenue |
7 |
4 |
| Ad set-up |
5 |
9 |
| Reporting |
7 |
8 |
| Totals |
30 |
37 |
Generally, it seems that Google Adsense is better than YPP. However, since our main concern should be making money. YPP may not be a bad choice since the Ad revenue is a lot better than Google Adsense. From the original article, it is stated that it is possible to make $10-$12 with one click fot the former, which is a relavtively rarer case for the latter.
In fact, there is also one more plus with YPP. It is that it can pay you with Paypal. This is a good news to webmasters since it is a lot more convenient to get paid directly with Paypal. Besides, as mentioned, only US residents can apply for YPP accounts. As a result, you will still have to stick to Google Adsense if you are not a US resident. Of course you may still choose to use systems such as Adengage if you do not want to use Google Adsense.
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